What We Do
We provide a range of specialist fee based financial planning and wealth management services to UK resident doctors and dentists.
Before deciding to use any company, it seems reasonable that you should know more about them, what their motives are and what you stand to gain from the relationship.
Let’s look at the kind of results you can expect and also give you a sense of our guiding beliefs, our approach to client work and how we believe we may be different from other financial advisory companies.
Our Philosophy and Guiding Beliefs
Many companies seem to turn up, do the job for a client and that’s the last you hear from them. We’re different, and we like to think a little unique.
Impartiality is crucial. The financial industry is prone to using jargon and is so fast moving that we have to maintain high levels of expertise and continual learning to ensure our clients get the best advice. Integrity is crucial to us, and so that you know we operate from a position of trust our service is completely impartial as we don’t solely rely on commission from product providers to earn our money.
Integrity is paramount. The work we do for clients is exactly what they’d do for themselves if they had the time, inclination or expertise. Any advice and solutions that we devise for clients is done with their best interests in mind.
Practical solutions, not dry theory. The financial solutions that we create are proven to work in the real world and are not based on obscure textbook theory.
Fun and enjoyment. We want our clients to enjoy working with us (and vice versa). We believe that better results can be achieved if everyone can work well together and have a little bit of fun along the way (whilst still retaining enough ‘financial seriousness’).
It takes a wise person to know when to ask for assistance. Many of us believe that we should be able to make it work on our own. We may have made mistakes in our financial lives and think that if we seek professional assistance it means that we have failed. This couldn't be further from the truth. There is only so much that we can accomplish on our own. It is a sign of wisdom to recognise our own strengths and weaknesses and to ask for help where and when we need it.
Our Approach
Contacting and working with someone new for the first time can be a bit daunting. Our approach means that any reservations you may have will hopefully be short lived.
We appreciate that you are an individual. We listen to you: what's important, what your priorities are, what challenges you are facing and how you want things to be. We’ll work with you to implement strategies that best serve you, not us.
We adopt a flexible approach with all clients. No two client situations are the same. Although we have a variety of services that address a wide variety of issues, we approach each client’s financial planning with the same attitude: we design the plan to produce long term, sustainable results with the least amount of complexity.
We operate with the highest level of integrity. We are always open and honest with our clients - we tell it like we see it. If something is not working, we won't kid ourselves or you that things are okay. We don't believe in wasting time on strategies that aren't getting you measurable results.
We’re here to make things easier for you. As we’re totally impartial we’ll work ‘in the trenches’ with you and commit as much time as you are prepared to create your financial plan. After all, you’re also using us to increase your own efficiency and to get your financial planning organised, so we’ll make the experience as smooth as possible for you.
A quick response. Nothing is more frustrating working with a company who will not answer your telephone calls or return emails. We don’t just try to be responsive; we aim to return your calls within one business day.
What Makes Us Different To Other Financial Advisers?
When you’re looking for a financial adviser these days there are a lot to choose from. What makes us different from other financial advisers is that we work with our clients to help them achieve their life goals and objectives and we’re not just interested in selling a financial policy to them (which is why many clients have decided to work with us).
Traditional financial advisers sometimes sell policies and earn commission from the product provider. This is the product led approach. Fee based financial planners follow a process to help the client get to where they are trying to get to and is objective led. It’s all about achieving real results for you.
By using this approach our advice is not only independent, but also impartial, which means we are able to design strategies for clients free from the influence of product providers. And as it is a financial planning service, the impartiality of the advice is guaranteed as clients pay us for our expertise, not for setting up new policies.
Our Aims For You
When you work with us you can expect:
• To have clarity about your financial future
• To make financial decisions with confidence
• To have peace of mind
There are various other benefits that you’ll experience:
• You’ll experience a higher level of confidence in knowing that you’re on track to achieve your goals and that the decisions you are making today are the right ones. By working with us we’ll be able to help you address any gaps in your financial programme, including helping you plan for retirement (especially important if you are moving from the NHS to private).
• You’ll have more quality time to spend doing what you want to, and more focus in managing your career without worrying that you are neglecting your finances. You’ll have us to not only help you plan out the financial direction for you and your family based on your needs and desires, but to also help you follow through on your commitments and make necessary adjustments along your wealth building journey.
• Your financial assets will be simplified, organised, and well diversified. As a result, you can expect to gain a sense of control of your finances and feel a sense of financial well being.
• You’ll have an improved chance of providing for the best education for your children, and affording a comfortable retirement in the lifestyle you've grown accustomed to. You will build and manage your wealth within a deliberate framework, and earn a more consistent rate of return according to your comfort level with the frequent fluctuations in the stock market.
• You’ll make your financial decisions more intelligently and coherently. You’ll understand and appreciate the implications of your decisions within the context of your goals and values. Working with Rutherford Wilkinson plc as your sounding board, you’ll no longer make your financial decisions in isolation from one another, thereby increasing the likelihood of achieving the optimal financial results.
• You’ll be able to manage and minimise the amount of paperwork that you receive from your financial providers (and cheer up the postman in the process!).
Now you know more about our aims for you, what we believe in and our approach, find out about us as a company and individuals.



